Want to write a book?
Author Coach
I’ve written and published three books and a workbook with one of the biggest names in the game. No matter where you are in the process, I’ve been there. Getting a book deal can be a lot of work, but it’s nothing compared to the process of writing one, which is a cake walk compared to promoting one! Each phase of leveling up brings its own challenges and I’m ready to coach you through them either “Before the Deal” or “From Signing to Shelf”.
Maybe you just want someone else to write the book (or blog or newsletter or speech). I can do that too with my ghost writing services.
Before the Deal
Ready to add author to your resume, but just not sure where or how to start? I’m ready to answer all your questions and provide some guidance with a 90-minute consultation call.
We can discuss common pain points like:
Why literary agents are important and what they do.
The difference between self, hybrid and traditional publishing and which would make the most sense for your goals as an author.
How to write a compelling proposal (without completely losing your voice and making it read like a college thesis paper).
Decoding the process of the traditional publishing process.
What publishers are usually looking for in a first-time author.
Interested? Book a 15-minute call to discuss how I can help!
From Signing to Shelf
Congrats, you’ve got the book deal! Now it’s time to do the work.
Being an author, especially a first-time one, is part thrilling and part terrifying. You’re thrust into a new world without much of an orientation. There’s often an expectation that you already know and understand how the process works. But you don’t! And no one cares more for your book baby than you, which means you’ll have to advocate for yourself and your work.
That’s where I can help.
From Signing to Shelf provides one-on-one guidance to help you navigate the experience of writing and promoting your book.
Developing an effective preorder campaign for your book.
Preorders are a critical part of a book launch. You need people buying your book before it already hits the shelves, which encourages stores to actually stock your book. Preorders can also book make best seller lists. Unfortunately, a lot of people like to wait until the book is out to buy it, so you need to know how to encourage people to opt-in early.
Building a launch team.
Sure, your publisher will probably have an in-house marketing and publicity team providing some guidance, but they’re working on other projects too. You need to be proactive in order to have a successful launch. Building a launch team — especially with your most devoted fans — is a critical part of getting the word out in a grassroots way.
Strategies to get media coverage for your new book.
Writing is the easy part. Promotion is where the grind really starts and not all first-time authors get a lot of handholding from publishers. P.S. You probably don’t need to hire a fancy publicist!
Understanding the jargon of the publishing world
What are books on reserve, do you have to pay an index fee, the rules are subsidiary rights and what exactly “final” means to your editor.
Scripts to (gently) push back against your publisher
You won’t always agree with the direction your publisher wants to go with your book. From titles to cover art to even the marketing copy, it’s critical to know when and how to tactfully and effectively push back.
Creating and marketing a book tour
It’s rare for authors to get much, if any, financial assistance from their publisher for a book tour — so you need to learn how to create and fund one yourself.
Ghost Writer
Want to write a book, article, or speech, but don’t have the time or energy? I’m here to help!