I think it is possible; moreover I think it can be a winning differentiated strategy. Users want authenticity; you can give it to them whilst still being businesslike. If you just look like a template or a bot, you won't stand out.
Agreed that a template and a bot doesn’t stand out. But unfortunately what is authentic and ethical to the creator may not read as such to the consumer. The creator should focus on being in alignment and less on perception. And I didn’t even get into how often content gets stolen and passed off as a bigger creator’s “authentic” work. But that’s a different convo!
I think it is possible; moreover I think it can be a winning differentiated strategy. Users want authenticity; you can give it to them whilst still being businesslike. If you just look like a template or a bot, you won't stand out.
Agreed that a template and a bot doesn’t stand out. But unfortunately what is authentic and ethical to the creator may not read as such to the consumer. The creator should focus on being in alignment and less on perception. And I didn’t even get into how often content gets stolen and passed off as a bigger creator’s “authentic” work. But that’s a different convo!
Wise. What can be learned from the old world of retail, where ‘authenticity’ / ‘ethical’ branding has also been tried?