Authenticity or Algorithm: Which wins when building a brand?

A reader wonders if its possible to build an authentic and ethical business (or brand) on social media? I'm less than optimistic.

Erin Lowry

Jul 11, 2025

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Solicited Advice

Hi Erin –

Do you think it’s possible to run a successful business (or brand) ethically and authentically when social media is the main channel? I’m 38 and oof it’s exhaust…

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